Tennent’s Vital Is Back

11 05 2011

Yes folks,it’s been confirmed today that this summer Tennant’s Vital returns with a new approach, a new home and new ideas. Here’s the press release below and I’ll post up more info (line-up rumours, ticket details and all the rest) over the following days.





After much speculation and fervent pleading from music fans and commentators alike, Tennent’s Lager today confirmed that, as part of a major deal with promoters MCD, Tennent’s Vital will be back this August 23rd and 24th.  The good news doesn’t end there, Northern Ireland’s favourite festival is also confirmed for 2012 and 2013.

The two day music spectacular will take place in Ward Park, Bangor, the venue which was put on the international music map by Snow Patrol when they played Northern Ireland’s biggest ever outdoor music show there last summer. 

The last Tennent’s Vital in 2007 drew a combined audience of over 45,000 across two days to see headline acts The Killers, Kasabian, Razorlight and Manic Street Preachers, perform in what has since been cherished as one of the most celebrated music events ever held in Northern Ireland.  Over the years, Tennent’s Vital fans have been treated to performances from Kings of Leon, Snow Patrol, White Stripes, Faithless, Scissor Sisters, Kaiser Chiefs and New York Dolls.  The standard has been set high but this year’s line-up, which will be announced later this month, is guaranteed to surpass it. 

Announcing the three year music investment, Aisling Duffy, Head of Marketing with Tennent’s NI, said:

“It really is a case of ‘back by popular demand’. Over 3000 fans joined facebook campaigns to bring Tennent’s Vital back and we received that message loud and clear.  However, we felt it was important to hold off until we could deliver the level and mix of headline bands and incredible supporting acts that made Tennent’s Vital such a great festival experience. 

Tennent’s has a hard earned reputation for associating itself with innovation and excellence in live music.  We know the fans will not only be delighted to have Tennent’s Vital back for a guaranteed three year run; they’ll also be blown away by the line-up.”

The details of that line up are being kept under wraps until May 25th but fans who visit www.facebook.com/tennentsvital will be first in line to hear about news and competitions.  They’ll also be able to apply to win tickets to an exclusive Tennent’s Vital launch party.  From May 26th – the day after official launch – they’ll be eligible for a ‘facebook fan’ ticket pre-sale, accessing tickets before they go on sale to the general public. 

Aisling Duffy says, “Tennent’s has a rich heritage in music here in Northern Ireland and in Scotland where T In The Park is now in its 18th year.  Northern Ireland wants and deserves its own major festival and we believe that, working in close partnership with MCD, we’re the team to deliver.  This is going to be live music at its best and we’re just as excited about Tennent’s Vital 2011 as any fan out there!”

Welcoming news that Tennent’s is committing to three years’ of major music Festivals in Northern Ireland, Joy Bond, Events Manager with the Northern Ireland Tourist Board, said, “This is fantastic news for Northern Ireland.  The scale, quality and, indeed, the reputation, of Tennent’s Vital will attract audiences from right across these islands and beyond.  It is a superb boost for all of us with an interest in promoting Northern Ireland as a visitor destination and will reinforce our image as a European centre for contemporary live music.

“Tennent’s is to be commended for the confidence it has shown in making such a substantial three year investment in our cultural infrastructure.”